This calendar is an attempt to map the possible content emerging from the project, both in terms of web articles and publications of different kinds (then specified).
Each final publication (e.g. fact sheet, paper etc.) should have a simple distribution plan, get posted on the blog, shared on which platforms (social and physical), driving the audience to specific content.

Calendar (month by month)

See also the 'gender strategy awareness campaign' page which contains the dissemination calendar for the campaign (April-June + September-October 2017)
Month
Content
May 2018
Publications:
  • TBC
On the web:
  • TBC
April 2018
Publications:
  • Book of Genome video
On the web:
  • IP meetings' results
  • SNC portraits (Tanzania / Ethiopia)
March 2018
Publications:

  • Working paper on chicken genetics
  • Working paper on socioeconomics and marketing of chickens

  • Country working papers
  • Country info sheets (briefs)
  • Gender info sheet
On the web:
  • Announcing the next wave of IP meetings
  • Chicken art pavilion inauguration
  • Nigeria Society for Animal Production event update
  • SIAC members' portrait
January-February 2018
Publications:
  • Gender strategy.
On the web:
  • News on the World Congress on Genetics applied to Livestock Production.
  • SIAC members' portrait?
  • Progress on gender work (Annet)
  • Portrait of Annet Mulema
December 2017
Publications:
  • N/A
On the web:
  • N/A
November 2017
Publications:
  • Feeding and feed resources (manual)
October 2017


Gender strategy awareness campaign
Publications:
  • (late October) Book of Genome video
On the web:
  • World Egg Day
  • (late October) Chicken art pavilion inauguration?
  • Storify on Gender
September 2017


Gender strategy awareness campaign
Publications:
  • Working paper on chicken genetics
  • Working paper on socioeconomics and marketing of chickens
On the web:
  • Portrait SNC Ethiopia
  • Portrait SNC Nigeria
  • Success Story Ethiopia
  • Any publication coming out
  • Book of genome project?
August 2017
Publications:
  • Video Apollo
On the web:
  • Portrait SNC Ethiopia
  • Portrait SNC Nigeria
  • Portrait SNC Tanzania
  • Success Story Ethiopia
  • Success Story Ethiopia
  • Any publication coming out
  • Update on video Apollo
July 2017
Publications:
  • N/A
On the web:
  • Portraits other SNCs Ethiopia?
  • University-Industry nexus in Nigeria?
  • Doro day story?
  • Chalinze village story
June 2017

Gender strategy awareness campaign
Publications:
  • Storify story on gender.
  • Working paper on chicken genetics
  • Working paper on socioeconomics and marketing of chickens
  • 'Going places' final doc Video transcriptions
On the web:
  • Chalinze village gender assessment from Tanzania (back dated in August)
  • Gender core capacity assessment report: Tanzania
  • Gender core capacity assessment report; Nigeria
  • Voices on chicken genetics: Charles Mpemba Tanzania
  • Going Places: Doro day and national museum event coverage (postponed)
May 2017
Gender strategy awareness campaign
Publications:
  • Gender info sheet (based on the report)
  • Country working papers
  • Country info sheets (briefs)
  • 5 videos AH + transcript and translation
  • Translated genome book
On the web:
  • Some work from Ethiopia? (general update or few stories)
  • Nigeria AAU-IPTTO workshop story (back dated in August)
  • Tanzania update stories?
April 2017
Gender strategy awareness campaign
Publications:
  • Gender info sheet (based on the report)
  • Country working papers
  • Country info sheets (briefs)
  • Annual report - once reviewed and approved
  • Inception report - ready to be published as soon as JS is ready with it
  • 2 drafts: KIT report, TI on capacity assessment
On the web:
  • Aneth's story (part 2) DONE
  • Splash post about the gender comms campaign (Mike) (DONE)
  • Item on the pilot project on anthropology and ethnology (DONE)
  • SNCs from NI? postponed
  • SNCs from TZ? postponed
  • Update on annual report (DONE)
  • Report from Cote d'Ivoire (DONE)
  • Voices on chicken genetics: Margaret Kingamkono (TZ NPC)
  • Items from TZ
  • Gender capacity assessment for Ethiopia
  • Some work from Ethiopia: training manuals and materials + IP meetings + KIT visit + Apollo videos
  • Gender: Hopefully some gender posts from Ethiopia, Nigeria, Tanzania.
March 2017

Gender strategy campaign
Publications:
  • Gender info sheet (based on the report) - in development
  • Country working papers - in development
  • Country info sheets (briefs) - in development
On the web:
  • 2 items from TZ: Aneth's story (2 parts) Part 1 DONE
  • Voices on chicken genetics: Shumiye Belay DONE
February
2017
Publications:
  • Gender report? - in development
  • Gender capacity assessment for Ethiopia (done in December)
  • Report on pilot project on anthropology and ethnology - in development
  • Feeding and feed resources (manual)
On the web:
  • Innovative village poultry vaccine development model in Nigeria (DONE)
  • Voices on chicken genetics: Tekleyohannis Biriyanu (DONE)
  • 8 items from TZ (postponed to March/April)
January 2017
Publications:
  • (potential) Add 3 training manuals as publications into CG Space?
On the web:
  • Update on ACGG Ethiopia (DONE)
  • ACGG Nigeria participates in Ife City trade expo (DONE)
  • Blog posts about 3 training manuals from Ethiopia (Newcastle Disease, Marek, Gumboro) - Postponed
December 2016
Publications:
  • Ethiopia manuals - pending on EIAR branding.
  • Research brief from WUR students - ABANDONED
On the web:
  • 3rd PMT review story (DONE)
November 2016
Publications:
  • N/A
On the web:
  • Voices on chicken genetics: Koen Vanmechelen (DONE), Ezekiel G? (postponed)
  • Seminar on Koen's work (DONE)
October 2016
Publications:
  • N/A.
On the web:
  • BBC interview of Tadelle.
  • Public-private partnerships:
September 2016
Publications: N/A
On the web:
  • Voices on chicken genetics: Tesfahun
  • WUR business model work by students? (TO BE BACKDATED)
August 2016
On the web:
  • Voices on chicken genetics: Sharon.
  • Opportunities of smallholder chicken farming
  • Seeking new approaches for increasing smallholder chicken productivity
  • WUR business model work by students?
Publications:
  • All previous ones...
July 2016
  • Publications:
    • National project brief
    • Country-specific info sheets???
  • On the web:
    • Voices on chicken genetics: Tesfahun?, Wondmeneh, Oladeji, Denis, Olivier.
    • ACGG in Ethiopia: where does the program stand?
    • What is ACGG doing differently?
    • Newcastle disease manual (backdated)
June 2016
  • Publications:
    • Baseline study report (national brief)
    • Gender info sheet
    • Long-term genetic gains (Olivier, Hans, Raphael, Tadelle)?
    • 4 manuals by ET team
  • On the web:
    • Maria #1 retrodated to Feb.
    • Voices on chicken genetics: Said Mbaga, Solomon Abegaz, Adeyinka, Maria #2 (exit thoughts).
    • On-Station Training;
    • Thoughts on the second genetics training course;
    • On-Farm Training;
    • Public-Private Partnerships (unless scheduled for later when we have less content e.g. Aug./Sept.)
    • Apollo's coverage of chick delivery
May 2016
  • Publications:
    • Overall info sheet to develop based on individual strain briefs (TD, JB, FG) (DONE)
  • On the web:
    • Agriculture to Nutrition - talking synergies with Professor Simbarashe
    • How ACGG aligns with Ethiopia’s ‘Livestock Master Plan
    • The Horro breed: Success story of an Ethiopian chicken
    • Let's Talk About Gender
    • Voices on chicken genetics: G. Assefa, T. Dessie.
April 2016
On the web: (DONE)
  • Strains to be tested
  • Voices on chicken genetics: Adebambo,
  • Hatching Story;
  • + Delayed (planned for June):
    • On-Station Training;
    • ACGG Ethiopia - where is the programme at?;
    • Maria exit blog;
    • On-Farm Training;
    • Public-Private Partnerships
Publications:
  • Manuals (4) from the Ethiopia country team - PENDING
  • Info package for private sector: IN DEVELOPMENT
March 2016
On the web:
  • Second IP meeting
  • Voices on chicken genetics: Jasmine Bruno
  • The value of IPs
  • What are IPs and how they are helping reach ACGG objectives
Publications:
  • Info brief for private sector - DONE
  • 3 additional chicken strains briefs (HR, FG, TD) - PENDING
  • Gender info sheet TO DO - Tesfahun and Rehema to take the lead on this
February 2016
On the web:
  • PMT report - DONE
  • Announcement of 2nd breeding course - DONE
  • Staff portraits planned from the national team (Funso, Maria Lozano)
Publications:
  • 3 briefs on chicken strains to finalise (Hannah, Tadelle, Fasil) - DONE
  • Info brief about ACGG for the private sector info package (JS, ELB) - IN DEVELOPMENT
January 2016
  • PMT introduction (DONE)
  • Introduction about the long term course (DONE)
  • Report from various visits in November-December (DONE)
  • Report from PMT (DONE)
  • 1 staff portrait from Nigeria (3 upcoming - 2 DRAFTED)
  • 2 staff portraits from Ethiopia (4 upcoming 3 DRAFTED)
  • 2 staff portraits from Tanzania (f2f at PMT - 1 DONE - 1 pending)
December 2015
  • (Content by Hannah)
  • Article about the ATONU cooperation (DONE)
  • Article about the Nairobi meetings (DONE)
November 2015
  • Gender info sheet TO DO - See March 2016
  • Develop info sheet on the chicken strains per country? Upcoming
October 2015
  • One information sheet on general chicken strains (TD to provide content by late September) - TO DO / after the 6 separate ones are done...
  • Two information sheets (ACGG in Nigeria, ACGG in Tanzania) - TO DO by July 2016
September 2015
  • Two country reports? - Abandoned
  • One info sheet on ACGG in Ethiopia - TO DO by July 2016
  • 4 staff portraits in the pipeline - 2 published this month - DONE
August 2015
  • 3 web articles: Tanzania, Nigeria, Ethiopia launch - DONE
  • 1 web article: One overall piece from Jasmine? (Abandoned)
  • 6 staff portraits in the pipeline, 4 back-published, 2 published this month - Partly
  • Info sheet on IPs

Possible contents (general list)

Contents from the country teams:
  • Innovation for increasing number of chicks at low cost (Tanzania)
  • New innovation to reduce chicks moralities : The bamboo Cage (Tanzania)
  • Development of Shika brown (Nigeria)
  • Devlopment of Funaaba (Nigeria)
  • Identification of Fulani Ecotype as a viable candidate for breed development (Nigeria)
  • The fish bowl a story of team work (Nigeria)
  • A tale of small dose vaccines in Ethiopia
Other contents
  • IP meetings: update and first lessons generated from the first meetings in each of the countries
  • Staff interviews: (August/September) ==> building upon the country-specific stuff is... GET FEEDBACK from management team for the template...
    • Global team:
      • Tadelle Dessie
      • Ayda Tegenu
      • Tesfahun Alemayehu
      • Hezekias Kassaye
      • Ed Rege
      • Dennis Mujibi
      • Sharon Ndegwa
      • Robert Ouma?
    • Ethiopia team:
      • Getnet Assefa
      • Wondmeneh Esatu
      • SNCs
    • Nigeria team:
      • SNCs
    • Tanzania: (Mercy?)
      • Ezekias Goromela
      • SNCs
    • Check with Apollo...
  • Baseline training: general update and lessons learned across the sessions planned - September? WHO: Tesfahun / Ezekias (e.kassaye@cgiar.org), Jane, Kihara.
  • A monthly update on changes from each country. This would have to be decided in advance. Every 3 months produce sthg? WHO: J.
  • A blog post from particularly important events, e.g. training, launches...

Possible information sheets: JS/ELB can help with that .
  • Overall fact sheet --> this is already covered here.
  • ACGG in Ethiopia --> FG
  • ACGG in Nigeria --> JB
  • ACGG in Tanzania --> JB
  • Innovation platforms? Why, what, how? --> ER
  • Chicken strains selected? Which ones, why, opportunities and risks? --> TD to get back to us with that.
    • Country-specific ones later.
  • Breeding plan? Why, what, how? --> JA / HvK? by PhD students... to be edited by CKM team. Course.
  • One gender-sensitive fact. This is key to getting into broader conversations. --> Tesfahun

Background message James about the content calendar


Hi All

Let me add to what you have written, and you can all tell me what you think.

Anyway, I think we need to carry out a short exercise to identify:
  1. Some key global audiences, better if individuals. --> Check comms plan for general audiences. We need to get more specific through info from TD/JB etc.
  2. Some small, but important messages for each audience. --> Check the comms plan and let's refine this?
  3. Key dates in the internal and external environment. --> This is the kind of info we need to get at each comms chat
  4. How many times a year do/ can they target their audiences, and drive them back to the core information. --> Good question

Could this be the focus of our next sit down meeting? I think that a lot of this information is in Tadelle’s and Jasmine’s. We just need to get it on paper.

Content --> Agree to it all and echoes a number of suggestions made above. I would still keep the project team portraits to get content going during 'down time'...
  1. One overall fact sheet
  2. Innovation platforms? Why, what, how?
  3. Chicken strains selected? Which ones, why, opportunities and risks?
  4. Breeding plan? Why, what, how?
  5. One gender-sensitive fact. This is key to getting into broader conversations.
  6. Each factsheet should have a simple distribution plan. Posted on the blog, shared on which platforms (social and physical), driving the audience to which content.
  7. A monthly update on changes from each country. This would have to be decided in advance.
  8. A blog post from particularly important events, e.g. training, launches.

According to your calendar, we can count on:
August:
  • Two launches and one overall piece from Jasmine. Jasmine needs to get a writer from Nigeria. --> Yes and addressed in the agenda for our next chat.
  • One information sheet, the overall one

September
  • One launch and two country reports.
  • One information sheet.

I think you get the idea. They would need to be involved. After agree with them, we need to:
  • Identify writers, and modalities. I mean that if Jasmine would clean up the initial text, I could probably dedicate a day a month. But I would like to speak to Susan as well. I am not sure what she has planned.
  • Editors and disseminators.

That’s my two-pence worth. So do I post this on the blog? --> No, on the wiki this is fine. The content (articles, briefs etc.) will obviously go on the website.

Regards,

James


How ACGG aligns with Ethiopia’s ‘Livestock Master Plan’

(Archived) Content to be developed by Hannah Rollings


BLOG CONCEPTS
1. Innovation platforms – how are they helping us reach ACGG objectives? - PUBLISHED
2. The value of innovation platforms for ACGG Ethiopia - PUBLISHED
3. Photo story: Process of introducing chicks of selected strains in Ethiopia - PUBLISHED
4. Voices on chicken genetics: Assessing effects of climatic variability on poultry in Ethiopia - PUBLISHED
5. [TO REVIEW] Agriculture to Nutrition - talking synergies with Professor Simbarashe - PUBLISHED
6. [TO REVIEW] How ACGG aligns with Ethiopia’s ‘Livestock Master Plan’ - PUBLISHED
7. [TO REVIEW] Smallholder chicken farming has a lot to offer! - ??
8. [TO REVIEW] What is ACGG doing differently (change title)? - draft
9. [TO REVIEW] On-Station Training - what took place? - draft
10. [REVIEW / ADD EXCERPT] The Horro breed: Success story of an Ethiopian chicken - PUBLISHED
11. [FOR JASMINE TO EDIT] Public-private partnerships - what are the benefits? - draft
12. [TO REVIEW] ACGG Ethiopia - where does the program stand? - draft
13. [TO REVIEW] Voices on Chicken Genetics: Maria's Parting Words - draft
14. [TO REVIEW] Let's Talk About Gender - PUBLISHED
15. [TO REVIEW] An Account of On-Farm Training - draft
16. [TO REVIEW] Voices on Chicken Genetics: Thoughts on the Second Training Course on Animal Breeding - draft

2. DEVELOPMENT OF THE CHICKEN BREED FACT SHEETS - the week of the 25th Jan

Expected publications

  • Working paper on chicken genetics - Ready but planned for later when other publications have been released (in James's court)
  • Working paper on socioeconomics and marketing of chickens - Ready but planned for later when other publications have been released (in James's court)

  • Feeding and feed resources (manual) - Expected for November (in Tadelle's court)
  • Book of Genome video - Expected for October (in James/Tadelle's court)
  • Gender inception strategy: Missing GANTT chart (in KIT's court)

  • Gender info sheet (based on the report) - to be developed

  • Country baseline report - in development (in Tadelle's court)
    • Ethiopia: waiting for Ethiopia PI comments
    • Nigeria: waiting for Nigeria PI comments
    • Tanzania: see above - ready to be sent to James (perhaps already happened)

  • Country info sheets (briefs) - pending on production of working papers (in Tadelle's court)
    • Ethiopia: see above
    • Nigeria: see above
    • Tanzania: see above

  • Gender country visit report? - in development
    • Ethiopia: see above
    • Nigeria: see above
    • Tanzania: Waiting for final comments Tadelle (in Tadelle's court)

  • Gender capacity assessments - in development
    • Ethiopia: Missing name of author (in Tadelle's court)
    • Nigeria: see above
    • Tanzania: see above